[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.allka.cz\/vyuzijte-placenou-reklamu-i-mimo-e-shop\/#Article","mainEntityOfPage":"https:\/\/www.allka.cz\/vyuzijte-placenou-reklamu-i-mimo-e-shop\/","headline":"Vyu\u017eijte placenou reklamu i mimo e-shop","name":"Vyu\u017eijte placenou reklamu i mimo e-shop","description":"Novinky v oblasti reklamn\u00ed platformy jsou v\u011bt\u0161inou ur\u010den\u00e9 pro prodej produkt\u016f. Jak tam m\u016f\u017eete dostat slu\u017eby? Ne to trochu slo\u017eit\u011bj\u0161\u00ed, &hellip; <span class=\"read-more\"><a href=\"https:\/\/www.allka.cz\/vyuzijte-placenou-reklamu-i-mimo-e-shop\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<\/a><\/span>","datePublished":"2020-10-15","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.allka.cz\/author\/#Person","name":"","url":"https:\/\/www.allka.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/06eaac2906ebd8f5abb4917f3140de1503ec690466d6a69c4ec202bf5b15537c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06eaac2906ebd8f5abb4917f3140de1503ec690466d6a69c4ec202bf5b15537c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"allka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.allka.cz\/wp-content\/uploads\/img_a389168_w2667_t1604389552.jpg","url":"https:\/\/www.allka.cz\/wp-content\/uploads\/img_a389168_w2667_t1604389552.jpg","height":0,"width":0},"url":"https:\/\/www.allka.cz\/vyuzijte-placenou-reklamu-i-mimo-e-shop\/","about":["Slu\u017eby"],"wordCount":392,"articleBody":"        Novinky v oblasti reklamn\u00ed platformy jsou v\u011bt\u0161inou ur\u010den\u00e9 pro prodej produkt\u016f. Jak tam m\u016f\u017eete dostat slu\u017eby? Ne to trochu slo\u017eit\u011bj\u0161\u00ed, proto\u017ee tvorba z feedu bez e-shopu nen\u00ed v\u011bt\u0161inou tak snadn\u00e1, ale rozhodn\u011b to nen\u00ed nemo\u017en\u00e9. Novinky z oboru tak mohou pro PPC reklama Praha vyu\u017e\u00edt \u00fapln\u011b v\u0161ichni. Jen to mus\u00edte spr\u00e1vn\u011b uchopit a samoz\u0159ejm\u011b p\u0159itom nezapom\u00ednat s efektivn\u00edm propojen\u00edm se SEO optimalizace Praha. Automatizovan\u00e9 strategie nab\u00eddek U\u017e n\u00e1zev zn\u00ed slo\u017eit\u011b, \u017ee? Ale nebojte se. Jde o nab\u00eddky, kter\u00e9 si samy ur\u010duj\u00ed \u010das, u\u017eivatele a cenu za proklik. Rozd\u00edl od klasick\u00fdch proklik\u016f je v tom, \u017ee b\u011b\u017en\u011b stanovujete, kolik jste ochotni zaplatit za jedno kl\u00ed\u010dov\u00e9 slovo. U automatizovan\u00e9 strategie nab\u00eddek \u0159\u00edk\u00e1te Googlu, \u017ee za ka\u017edou investovanou korunu chcete vyd\u011blat nap\u0159. 10 korun. Pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed je zde z\u00e1sadn\u00ed dob\u0159e nastaven\u00e9 m\u011b\u0159en\u00ed konverz\u00ed, jinak Google Ads funguje docela dob\u0159e s\u00e1m o sob\u011b. Zapojen\u00edm detailn\u00ed varianty a sb\u011bru dat m\u016f\u017eete zv\u00fd\u0161it \u00fasp\u011b\u0161nost hlavn\u00edch c\u00edl\u016f zhruba o 10 a\u017e 15 procent oproti modelu, kdy se soust\u0159ed\u00edte jen na velk\u00e9 v\u011bci. Definice konverze pro Google To, co je konverz\u00ed ur\u010dujete vy. Roboti toti\u017e nemohou v\u011bd\u011bt, co si pod t\u00edm p\u0159edstavujete, dokud jim to ne\u0159eknete. V p\u0159\u00edpad\u011b e-shopu je to zaru\u010den\u011b \u00fasp\u011b\u0161n\u00e9 a kompletn\u00ed proveden\u00ed n\u00e1kupu nab\u00edzen\u00fdch produkt\u016f. V p\u0159\u00edpad\u011b slu\u017eeb budete muset b\u00fdt konkr\u00e9tn\u011bj\u0161\u00ed, pokud nen\u00ed mo\u017en\u00e9 si u v\u00e1s slu\u017ebu p\u0159\u00edmo zakoupit. Rozd\u011blit si je p\u0159itom m\u016f\u017eete na dv\u011b kategorie, a to makro a mikro.Makro konverze jsou velk\u00e9 akce, jako n\u00e1kup nebo odesl\u00e1n\u00ed popt\u00e1vkov\u00e9ho formul\u00e1\u0159e. Jde o velk\u00e9 c\u00edle webu a nemus\u00ed jich b\u00fdt hodn\u011b. Naopak mikro pracuj\u00ed s men\u0161\u00edmi, ale stejn\u011b d\u016fle\u017eit\u00fdmi \u010dinnostmi. Jedn\u00e1 se nap\u0159\u00edklad o p\u0159ihl\u00e1\u0161en\u00ed do newsletteru, vypln\u011bn\u00ed formul\u00e1\u0159e (i kdy\u017e ho neodeslal), zobrazen\u00ed telefonn\u00edho \u010d\u00edsla nebo kontakt\u016f na webu apod. Sb\u011br t\u011bchto informac\u00ed v\u00e1m pom\u016f\u017ee s v\u00fdkonem kampan\u00ed a r\u016fstu v makro oblasti.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vyu\u017eijte placenou reklamu i mimo e-shop","item":"https:\/\/www.allka.cz\/vyuzijte-placenou-reklamu-i-mimo-e-shop\/#breadcrumbitem"}]}]